In case you haven't heard yet, Coke has launched a new soda dispenser that allows customers to choose from 140 different flavors (yes, that's right, 140... I didn't even know there were 140 flavors in existence) including Peach Sprite or Orange Coke.
First off, for everyone who used to go into a convenience store and create a suicide drink, you know how much this rocks.
Second, I could launch into a tirade about how this will improve Coke's ability to deliver more choices to its customers, attract new customers, reduce costs, etc, but let's face it...
Isn't this what it's all about (wait until 24 seconds in)?