Email Stuff

First off, I agree with Chad White over at The Retail Email Blog on his post about Ralph Lauren's recent mailing. I don't remember who said it (I thought it was Caples, but couldn't find it in his book), but we've always said around the office that in photos, the subjects should be facing into the copy. Chad: I agree and if you can convince someone to make a bet with you on a test (obviously not for Ralph Lauren), your money's safe. Not that I think we've tested it recently...

Photos from the blog:


















versus





















I'm working on some ideas for upcoming design tests and I think I may try this test to confirm my hypothesis. Anyone care to place a bet on which wins?

Mashable: Twitter Updates Officially Become Tweets

Should I be ashamed to admit that I never realized Twitter didn't invent or even use the term "tweet?"

Link to Mashable

Manhattan Airport in Central Park?

Really???

http://manhattanairport.org/

Cool Saves Campaign

Hearing about this from Mashable, I just wanted to comment on this...

Facebook has come up with a social way of saving people trying to deactivate their accounts. What a great tactic to use for a social media site -- it's quick (lets the person continue deactivating his/her account if desired) and effective (pulling in people on your friends list and inviting you to send a goodbye message). Great idea.