"What I'm Reading"

If you haven't noticed it before (especially for anyone who reads this blog via the RSS feed), I have a widget that's entitled "What I'm Reading". This can be a misleading title. Allow me to explain:

This widget is powered by Google Reader, which is an RSS reader that I use to go through my RSS feeds. As I cull through almost 200 posts each day, I "share" posts that I think people who read this blog will be interested in reading as well. These "shared" entries end up on my "What I'm Reading" widget. This means you'll only see posts relevant to this blog's topic in this widget. I set this up mostly for my lovely family, who often asks me about the next cool thing on the Internet. Instead of sending around emails about what's happening, I can easily send them to my RSS feed. Now, what would be really cool, would be to figure out someway to combine my blog's feed with my Google Shared feed. If anyone knows how to do this, please let me know.

Want to read more of what I'm reading?

If you click on the RSS icon next to the widget title, you can subscribe to a feed of what I'm sharing. If you subscribe, expect about 10-20 posts a day on cool technology, hot marketing topics, and other nifty things I find online.

Want to Setup Your Own Google Share Feed?

Read this link, and then email me if you have any other questions.

Moved to WordPress

For anyone subscribing to my Feedburner feed or through Blogger, please visit freshmarketer.wordpress.com to resubscribe to my feed. I've switched the blog over to WordPress.

Thanks,

Dan

Women and Football

A lot of people might argue that women don't enjoy the game of football. I'd totally disagree. Some of the most die-hard football fans I've come across are women, however it's pretty apparent that the NFL doesn't put a lot of effort in marketing to this group. It's exciting to hear about what the Ravens are doing not only to attract more women fans, but to help them form a community (from Jackie at the Church of the Customer Blog).

This Ravens community is a win-win for the team and its fans. Female Ravens fans find a place to belong, to ask questions about football, get access to exclusive events that matter to them, etc. The team attracts a greater attendance, more TV viewers, and sell more merchandise. The team also enables a football game to become more of a couple's event -- which is something that I haven't seen any other team try to do.

I'm a die-hard Redskins fan. We should have a similar community. Jackie submitted a name for her Steelers, and I'll try my luck at naming a community for the Skins:

• Golden Girls?
• Burgundy Babes?
  

Although, I've always been partial to the name "The Redskinettes" (and now that the cheerleaders aren't called that anymore, that name's available).