Thursday, August 6, 2009

I Want to Excite Customers Like This

In case you haven't heard yet, Coke has launched a new soda dispenser that allows customers to choose from 140 different flavors (yes, that's right, 140... I didn't even know there were 140 flavors in existence) including Peach Sprite or Orange Coke.

First off, for everyone who used to go into a convenience store and create a suicide drink, you know how much this rocks.

Second, I could launch into a tirade about how this will improve Coke's ability to deliver more choices to its customers, attract new customers, reduce costs, etc, but let's face it...

Isn't this what it's all about (wait until 24 seconds in)?

Tuesday, July 28, 2009

Email Stuff

First off, I agree with Chad White over at The Retail Email Blog on his post about Ralph Lauren's recent mailing. I don't remember who said it (I thought it was Caples, but couldn't find it in his book), but we've always said around the office that in photos, the subjects should be facing into the copy. Chad: I agree and if you can convince someone to make a bet with you on a test (obviously not for Ralph Lauren), your money's safe. Not that I think we've tested it recently...

Photos from the blog:


I'm working on some ideas for upcoming design tests and I think I may try this test to confirm my hypothesis. Anyone care to place a bet on which wins?

Mashable: Twitter Updates Officially Become Tweets

Should I be ashamed to admit that I never realized Twitter didn't invent or even use the term "tweet?"

Link to Mashable