Wednesday, October 31, 2007

Apple Using Community-Created Ads

We all know that Apple has very little interest in opening up its iPhones to 3rd party developers. But the folks over in Cupertino have no problem with using a 3rd party ad for the phone -- that is, using a community-created video, which :




You can bet that this video will get huge amounts of views around teh Interwebs...for free.




(via Church of the Customer Blog)

Friday, October 26, 2007

Why I hate Snapfish

My cousin recently got married and posted the album of wedding pictures online through a service called Snapfish. I hate this site -- it makes you register and login to view these images. Why should I have to login to view these public photos?

Alternatively, Flickr lets users upload photos, tag, and share them with a private audience or the general public. There is no need to authenticate oneself before viewing photos anymore. Snapfish should change the way it shares photos so that it's open to anyone. If an uploader wants to make his or her photos private, the site should send a unique link to each recipient.

...and that's my Friday rant.

Thursday, October 25, 2007

Why Lots of Hard Drive Space is Obsolete

About two years ago, Bill Gates published a "Sea Change" memo. He does this to refocus Microsoft on a particular priority. With one of these memos in 1995, he focused the company on the importance of leveraging the Internet in its software. In 2002, he published another memo to focus the company on software security.

I remember when this memo came out. I was working at Ensynch (a Microsoft partner) and this memo sparked a lot of excitement in the Microsoft community. It's funny how long it can take for something like this to be adopted in the general population.

It's now 2007 -- two years after this memo was released. I realized today that I no longer use any local programs on my computer. To clarify, a local program is a piece of software that you install on your computer -- you can access it usually on- or offline and the information is stored on your hard drive. Internet access is so ubiquitous now that everything I do now is accomplished online:
  • Write documents
  • Manage my finances
  • Play games
  • Network with friends
The term that's been coined for this shift in how I use software is called "Software as a Service" or SaaS. I didn't realize how useful this model of online software is until my imminent departure from DelCor. In my last job, I had to make sure I deleted a lot of personal files so that my information remained secure. When I leave DelCor tomorrow, I won't have to do this because all the personal stuff that I did while in my office resides online.

This way of using software also proves beneficial in extending the lifespan of my PC. I no longer have to worry about system requirements, hard drive space, etc with my relatively older machine. As long as I can still use Firefox on the computer, I can accomplish all my tasks through the Web.

Five Sites to Get you Started with SaaS:
  • Google Docs: Think of this as a free version of Microsoft Office. It has a word processor, a spreadsheet, and a presentation program. Everything I could do on a local program (except the most advanced Word features), I can do through this.
  • Gmail: There is really no reason that you should be using any other email program. Threaded email, archiving instead of deletion, and search instead of sort. Everything's stored online.
  • Mint: Think of this as an online Quicken. Aggregates all your financial data (kind of scary...) into one site for you.
  • Picnik/Flickr: Edit your photos online with Picnik and then upload, tag, and share them on Flickr.
SaaS is without a doubt, the future of software -- expect to be charged for the use of some programs in the future as well.

Do you have any other favorite SaaS sites? Share them in the comments.