Rule #1 in Blogging

POST REGULARLY!!

Time to eat my own dog food, huh?

Between the snow and a conference that I've been at for the past couple days, I've been unable to update this blog. I almost feel like I'm not upholding my end of an agreement that I have with the audience of this blog. The only way I can build a relationship with you so that you keep returning to check this website is by continuing to post.

How many companies, clubs, or people have started a blog thinking, "I can do this -- I'm going to post everyday..." only to get preoccupied with work or other projects? The most important rule to blogging is making sure that you do in fact keep updating the site. Imagine if your favorite TV show ran the same episode for four weeks straight. Do you think you'd tune in on week 5 to see what same trouble Johnny would get into? Exactly. Follow rule #1: post regularly. And if you can't, maybe you should reconsider having a blog at all.

What's blogging rule #2? Being remarkable or controversial -- just enough to start a conversation with your audience. We'll start adhering to that rule tomorrow. We'll turn some heads then.