Thursday, February 8, 2007

What's in a name?

This half second belongs to me.

Typically, a first blog post defines the parameters of what will be discussed -- I'm going to take the complete opposite approach. We can talk about anything and everything. Most likely, we'll keep it to what I know and what makes me comment.

You see, there are some fantastic blogs out there, but I have yet to find a blog written by a fresh face in Marketing. Someone who provides a fresh take on conventional marketing practices as he discovers them and their success rates; someone who's itching to implement the new alternative, social, and word-of-mouth marketing techniques; and someone who's not afraid to call it as he sees it. I give you: The Fresh Marketer Blog.

Let's begin, shall we?

There are 3,090,000 pages that are returned when you search for "Hello world!" on Google.

There are 122,000 pages returned on Google when you search for "my first blog post'.

How do you change the status quo to cut through all that noise?

Seth Godin slices through it by taking a simple approach: his blog is named "Seth Godin's Blog". Pretty ingenious, isn't it? In a world where people are so inundated with marketing slogans that they question whether a marriage proposal is actually a marketing scheme, isn't it refreshing to promote something without a gimmick? And did you notice the first line of the proposal commercial ?

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