This post was going to be about Commerce Bank's advertising tag line that they're currently using. For those of you who don't know Commerce Bank, it's a small bank that mainly serves various locations on the east coast. I've seen their ads in passing before, but yesterday as I was riding the Metro home, I caught a glimpse of their tagline. It read:
"Commerce Bank. No more stupid fees."
This was going to be a great topic -- I was going to praise (or put down -- I hadn't decided yet) their ads on here and invite the readers to help me find other ads that really break through the norms of advertising. I was researching the bank before I started my post...
...and then I went to Commerce Bank's Website. Wow. I knew then that this post had to be about the sorry presence that they maintain online. Here, right now -- go check out commerceonline.com.
Well this site has all of that going on. It's kind of sad, actually -- Wikipedia reports that Commerce Bank does more than $1 billion of annual revenue. This leads me to question if they realize that they're turning away vast amounts of people by having a website like this. I almost wonder if the marketing department over there in New Jersey has forgotten about their website while working on the *stellar* new ad campaign that I saw yesterday.
Once a website is online, it has to be maintained in order to continue to reflect your company warmly. Sticking with an antiquated design scheme or not searching for broken links can severely hurt your company's reputation with a website visitor -- which really is the whole reason you have a site in the first place.