Tuesday, March 13, 2007

Welcome Back!

Riiiiiight. So remember how I said that a blog is a conversation with an audience and the only way for it to be successful is to update it at regular intervals? Basically, this is Blogging 101 here. Well guess what -- I dropped the ball! The past two weeks have been crazy busy with some new campaigns coming out from the company as well as an additional volunteer project I'm working on. I'll tell you a little bit about that later -- meanwhile, we should talk about something that's on everyone's minds right now:

The NCAA Tournament.

So you've probably already filled out your brackets and submitted them to your pools, as have I. For those of you on Facebook, you might have noticed the new "Pools" feature on there. It's great -- it allows all of the previous social interaction that this event would bring to happen online at this site.

Even better (for us marketers), have you seen how they're monetizing it?

This is a pool sponsored by STA Travel. What a great way for a company targeting students and young adults to penetrate this market. It's viral, it's relevant, and I would bet that no one thinks "Oh great, another ad" like they do while watching TV.

This is where I think marketing and advertising is headed -- serving ads to people who don't recognize the fact that what they're looking at is actually an ad.

What do you think?

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