I send flowers to my girlfriend's office. She receives them and thanks me, but I NEVER get to see the quality of the flowers that were delivered.
Therefore, I am completely unloyal to any flower company. It's all about bang-for-my-buck when it comes time to send flowers.
How could a flower company improve on this? What if upon delivery, the florist snaps a quick picture of the bouquet and the company sends me a picture of the bouquet as part of my delivery confirmation?
How much would that cost the company? Think of the benefits that it could lead to: I would realize the quality of the company and it would become a stronger selling point.